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Email marketing

Turn permission-based audiences into lasting relationships.

Start with the job.

Your goal is to send a relevant campaign and follow-up sequence. A useful trial should resemble the work you will repeat, not a vendor demonstration.

A practical sample

Prepare a test audience with consent records, two segments and a three-message welcome sequence. Use synthetic information wherever a real record would expose someone’s data.

What to test

  • Create a test segment and check how duplicates and unsubscribes behave.
  • Build a welcome sequence with an exit condition.
  • Preview the email on desktop and mobile before sending to your own test addresses.
  • Check domain authentication instructions and export a suppression list.

Guides for your kind of work